Jennifer Stewart

Mortgage Loan Consultant

NMLS: 254595

Benefits of Hosting Virtual Open Houses

Including virtual open house tours in your listings offers an incredible opportunity that benefits agents as well as your clients. This will also give a huge boost to your digital marketing plan – which is now more important than ever. Here’s how virtual showings will transform your real estate business in 2020 and beyond:

1. More Exposure and Accessibility: Posting virtual open houses online on social media platforms allows for more people to see your listing. Consecutively, this increases your chances of attracting multiple offers which could drive the sale price up.

2. Attract Out-of-Town Buyers: In line with the previous point, virtual showings allow you to make the market more accessible to different client groups and even go global. This makes it alluring to out-of-town and international buyers as they can make buying decisions without needing to travel.

3. Brand Recognition: Leaders in the real estate industry are always well-known. If you implement virtual home tours to successfully close home sales, your competitors and customers will discover your new functionality within a short period of time.

4. More Effective Use of Your Workforce: Using virtual reality can also sufficiently decrease the burden put on your employees. Instead of showing places, communicating and negotiating, they’ll only have to meet the client at the final stage of the buying/selling process. Super convenient!

5. Better Viewing of Property Features: Aside from convenience, virtual open houses give buyers a feel of the home’s layout and special features. For example, using drone footage helps in viewing homes with pools, ponds, and lakes. If this doesn’t appeal to a certain buyer, they’ll know without wasting your (and their) time.

6. Safer for All Parties: Virtual Reality offers a more comfortable way to show, market and sell homes without having to vacate the home for potential buyers every time there’s a viewing. In turn, this provides everyone (agents, buyers, and sellers) with a sense of privacy and safety.

*Courtesy of Mashvisor.com


* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.